According to a recent survey, alcoholic beverages that are popular with underage drinkers are heavily advertised to young people in the magazines they like to read. According to the study, advertising seen by those who are under the age of 21 could be encouraging them to engage in underage drinking activities. The research was published in this month's edition of the Journal of Studies on Alcohol and Drugs.
According to the man who led the research, the ads they reviewed were in compliance self-regulatory guidelines that apply to alcohol-related advertisements. The voluntary standards state that ads for alcohol must not be featured in magazines more than 30 percent of the readership is under the age of 21.